Our story

Three young entrepreneurs met back in 2013 as part of a Summer entrepreneurship program in the USA. As trivial as it might sound, they wanted to change the world for the better, starting with our small country in Eastern Europe – Bulgaria.

We did not even have a proper website yet, but that did not stop Ingram Micro (distributor of information technology products) from tracking us down and placing the first ever order.

After pitching their idea of paint designed to improve workspace collaboration and productivity, they got support from local investors and joined the Eleven Startup Accelerator programme.

Our brand name went through numerous changes and iterations, but our brand identity remained the same – create tools that allow people to be productive and improve collaboration.

We believe environments can help fulfil our human potential and help us be more creative and productive. That’s why we rebranded as ESCREO (from Latin – “You Create”). Our vision is to be the place for all productivity and creativity tools which can help us express and collaborate easily and freely.

We started scaling the company and picked Romania as our first international market. Close proximity to our production and familiar market meant we could be up and running very quickly.

ESCREO is not only a business, but also an agent for positive change in the community by supporting the local ecosystem and promoting entrepreneurship. Forbes Bulgaria honored us by picking our founders for the prestigious #30under30 class of 2016.

The UK was the next step in our international expansion. We launched a UK version of our website and secured a local warehouse to make sure we were able to serve our customers quickly.

Our founders are self-made entrepreneurs – embracing the never ending learning process, experimenting and innovating all the time. Much of the time that meant that they had to roll up their sleeves and work on preparing our first shipment to the USA late in the night.

With some many projects and customers we kept our ear to the ground and kept listening. Noise is one of the main negative factors that hamper workspace productivity. This made the acoustic category the next important growth area in our portfolio.

The ESCREO team was never afraid to get their hands dirty. Most of the product development is done in house and we are always happy to grab a paint roller.

The fact that the company had to spend most of 2020 working from home, didn’t stop the team. ESCREO closed an investment round of 100K EUR to transform the company into a platform for one-stop-shop for productivity and creativity solutions.

Whether this year brings more challenges or great opportunities, ESCREO will continue on the mission to bring creativity and productivity to any workspace.