{"id":3821,"date":"2018-09-14T12:44:04","date_gmt":"2018-09-14T09:44:04","guid":{"rendered":"https:\/\/escreo.com\/blog\/?p=3821"},"modified":"2018-09-14T12:44:04","modified_gmt":"2018-09-14T09:44:04","slug":"campania-de-rebranding-escreo","status":"publish","type":"post","link":"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/","title":{"rendered":"Campania de rebranding Escreo \u2013 Cum \u0219i de ce?"},"content":{"rendered":"

 <\/p>\n

\u201eNu po\u0163i intra de dou\u0103 ori \u00een acela\u015fi r\u00e2u, pentru c\u0103 noi ape curg mereu la vale. \u201d<\/em><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Heraclit<\/em><\/p>\n

Un \u201e<\/em>de ce\u201d<\/em> \u00eent\u00e2rziat, venit la momentul potrivit.<\/p>\n

Campania de rembranding a unei companii este un proces lung \u0219i obositor, care necesit\u0103 mult timp, bani \u0219i nu numai. Este o decizie greu de luat. \u00cens\u0103, odat\u0103 ce i-ai dat curs, nu trebuie s\u0103 la\u0219i \u00eendoiala s\u0103 se strecoare nici m\u0103car o secund\u0103. Ast\u0103zi, sunt preg\u0103tit\u0103 s\u0103 \u00eemp\u0103rt\u0103\u0219esc experien\u021ba mea \u00een mod obiectiv \u2013 lec\u021biile \u00eenv\u0103\u021bate, c\u00e2\u0219tigurile, viictoriile, dar \u0219i e\u0219ecurile.<\/p>\n

DE CE?<\/h2>\n

Marketingul are o rela\u021bie simbiotic\u0103 cu dezvoltarea afacerii unei companii. Cele dou\u0103 beneficiaz\u0103 una de pe urma celeilalte, facilit\u00e2nd astfel adaptarea la schimb\u0103rile din ecosistemul de care apar\u021bin. Cu c\u00e2t accept\u0103m mai repede acest lucru, cu at\u00e2t va fi mai mare succesul eforturilor noastre de marketing \u00eendreptate \u00een direc\u021bia care ne ajut\u0103 compania s\u0103 se adapteze pie\u021bei \u00een func\u021bie de interesele \u0219i aspira\u021biile noastre. Marketingul de calitate necesit\u0103 aproape exclusiv schimbare. Dac\u0103 ne este team\u0103 pentru c\u0103 este un teritoriu neexplorat, aflat \u00een afara zonei noastre de confort, \u00eempiedic\u0103m evolu\u021bia companiei noastre.<\/p>\n

Pentru o lung\u0103 perioad\u0103 de timp, mi-a fost fric\u0103 s\u0103 fac pasul de rebranding din mai multe motive. Ar putea o companie cu o vechime de trei ani s\u0103 fac\u0103 asta? Nu existau alte priorit\u0103\u021bi: sus\u021binerea dezvolt\u0103rii companiei, dublarea v\u00e2nz\u0103rilor, motivarea echipei? Am crezut c\u0103 acestea erau \u00eentreb\u0103rile cheie. Nu am vrut s\u0103 m\u0103 g\u00e2ndesc la detaliile mici. Da, brandul este important, dar exist\u0103 \u0219i lucruri mai importante. \u00cen cele din urm\u0103, mi-am dat seama c\u0103 lucrurile mici, pe care le-am ignorat, ne-au \u00eencetinit dezvoltarea, atingerea obiectivelor, aplicarea strategiilor \u0219i derularea campaniilor.<\/p>\n

Mi-am dat seama c\u0103 nu puneam \u00eentrebarea corect\u0103. Nu era vorba despre\u00a0 „Am putea?”, ci despre „De ce ar trebui s\u0103 ?”<\/p>\n

\u00ce\u021bi recomand s\u0103 aloci suficient timp acestei \u00eentreb\u0103ri. Dac\u0103 stabile\u0219ti un obiectiv clar, totul devine mai u\u0219or. Discut\u0103 cu echipa, clien\u021bii sau p\u0103r\u021bile ter\u021be. R\u0103spunsul la aceast\u0103 \u00eentrebare \u00ee\u021bi poate oferi informa\u021bii valoroase despre viitoarele schimb\u0103ri, poate c\u00e2\u0219tiga sprijinul echipei tale, poate dezv\u0103lui o problem\u0103 pe care nu ai observat-o. Nu exist\u0103 un singur r\u0103spuns corect \u0219i nici nu provine dintr-o singur\u0103 surs\u0103.<\/p>\n

Cazul nostru<\/em>: \u0218tiam c\u0103 strategia noastr\u0103 de branding \u00a0a \u00eencetat s\u0103 transmit\u0103 mesajul dorit publicului \u021bint\u0103. Suntem o companie B2B. Vindem mai multor companii \u0219i ne \u00eent\u00e2lnim cu directori de nivel C. Cu toate acestea, identitatea noastr\u0103 vizual\u0103 comunica ceva diferit – culorile \u0219i stilul logo-ului erau pur \u0219i simplu copil\u0103re\u0219ti. Identitatea vizual\u0103 ref\u0103cut\u0103 putea re\u00eemprosp\u0103ta \u0219i propunerea noastr\u0103 de valoare. \u00cen plus, ne-am \u00eendreptat aten\u021bia spre comunicarea unei solu\u021bii eficiente, inovatoare \u0219i simple, f\u0103r\u0103 s\u0103 mai punem at\u00e2t de mult accent pe design \u0219i solu\u021bii specifice.<\/p>\n

Concluzie<\/em>: Probabil c\u0103 nu vei avea toate r\u0103spunsurile imediat. De aceea, este bine s\u0103 identifici toate necunoscutele din timp, pentru un parcurs mai u\u0219or. Experien\u021ba prin care am trecut noi de exemplu, ne-a adus cu un pas mai aproape de publicul \u021bint\u0103.<\/p>\n

De ce ACUM?<\/h2>\n

Dac\u0103 te g\u00e2nde\u0219ti la rebranding, urm\u0103toarea \u00eentrebare important\u0103 este legat\u0103 de alegerea momentului potrivit. Din nou, \u00eentreab\u0103-te: „De ce acum?” Investi\u021bia financiar\u0103 este important\u0103, dar investi\u021bia \u00eentr-o sincronizare excelent\u0103 este de nepre\u021buit. Aceast\u0103 decizie trebuie luat\u0103\u00a0 \u00een func\u021bie de contextul t\u0103u: lansarea unui nou produs, abordarea unei pie\u021be noi, optimizarea fluxului de lucru, angajarea mai multor oameni, planificarea bugetului etc.<\/p>\n

Cazul nostru<\/em>: Am ales sf\u00e2r\u0219itul anului 2017, astfel \u00eenc\u00e2t s\u0103 putem \u00eencepe anul 2018 cu o nou\u0103 identitate de brand. Momentul ales a fost bun pentru noi, deoarece eram deja \u00een procesul de a crea noi ambalaje. Am \u00eenceput cu o schimbare \u00een designul t\u0103vilor pentru vopsea. Le-am f\u0103cut \u00een totalitate din h\u00e2rtie 100% reciclabil\u0103 – primul tip de produs de acest fel la nivel mondial. Astfel, aceasta a fost ocazia perfect\u0103 de a schimba designul vasului de vopsea, dat fiind c\u0103 producem mii, iar cantitatea are un impact mare asupra mediului.<\/p>\n

\"rebranding<\/p>\n

Concluzie<\/em>: Nu ac\u021biona doar de dragul ac\u021biunii. \u021aine cont de context pentru a ie\u0219i \u00een eviden\u021b\u0103.<\/p>\n

CE?<\/h2>\n

\u00centocme\u0219te o list\u0103 de materiale care vor fi afectate de procesul de rebranding. Vorbim despre toate tipurile de materiale de marketing, \u00a0tip\u0103rite \u0219i online: etichete (dac\u0103 ai un produs fizic), website, anun\u021buri \u0219i a\u0219a mai departe. Stabile\u0219te priorit\u0103\u021bile \u0219i termenele limit\u0103 pentru fiecare sarcin\u0103. Uit\u0103-te la imaginea de ansamblu c\u00e2nd vine vorba de imaginea brandului t\u0103u.<\/p>\n

\"rebranding<\/p>\n

Cazul nostru<\/em>: Am trecut prin procesul de rebranding totul: logo, banner, cutii, c\u0103r\u021bi de vizit\u0103, lookbook. Am \u00eenceput cu etichetele, erau imperative. Dup\u0103 aceea, am schimbat logo-ul de pe site-ul nostru web \u0219i din social media. Am ini\u021biat crearea unui manifest care ar atrage publicul \u021bint\u0103. Am realizat, de asemenea, o prezentare de portofoliu<\/a> cu fotografii \u0219i informa\u021bii care ar stimula v\u00e2nz\u0103rile noastre.<\/p>\n

Concluzie<\/em>: Actualizeaz\u0103 vechile materiale de marketing \u0219i creeaz\u0103 unele noi, av\u00e2nd mereu \u00een minte eficien\u021ba.<\/p>\n

CINE?<\/h2>\n

Tu, \u00een calitate de director de marketing \u0219i ini\u021biator al procesului de rebranding, e\u0219ti responsabil pentru poten\u021bialul succes sau e\u0219ec al acestuia. Urm\u0103torul aspect cheie este designerul cu care lucrezi. Fie c\u0103 este vorba de un designer intern, de o agen\u021bie sau de un freelancer, preg\u0103te\u0219te-l pentru ceea ce urmeaz\u0103. Dac\u0103 te orietenzi c\u0103tre un freelancer, informeaz\u0103-te temeinic. G\u0103se\u0219t cei mai buni oameni de pe pia\u021b\u0103. Verific\u0103 portofolii, solicit\u0103 referin\u021be, trimite sarcini de prob\u0103, discut\u0103 la telefon \u0219i \u00eent\u00e2lni\u021bi-v\u0103. Acord\u0103-\u021bi timpul necesar, pentru c\u0103 te va sc\u0103pa de mult stres de-a lungul timpului.<\/p>\n

Cazul nostru<\/em>: Am selectat mai mul\u021bi designeri \u0219i am ales pe cel al c\u0103rui stil de comunicare \u0219i viziune s-au potrivit cu modul \u00een care vedem noi lucrurile. Proof Agncy<\/a> a realizat manifestul nostru publicitar, iar noi ne-am ocupat de video-ul nostru. Am avut probleme cu noul concept pentru bannerul nostru portabil de evenimente. \u00cen acest caz, am lucrat cu un designer independent, recomandat de c\u0103tre un coleg.<\/p>\n

Concluzie<\/em>: G\u0103se\u0219te o persoan\u0103 care \u00ee\u0219i poate p\u0103stra promisiunea f\u0103cut\u0103. De\u0219i pare evident c\u0103 asta trebuie s\u0103 faci, nu e u\u0219or.<\/p>\n

LOGO-ul<\/h2>\n

Logo-ul este nucleul identit\u0103\u021bii vizuale a brandului t\u0103u. Este imaginea companiei tale. \u00cen cel mai bun caz, acesta comunic\u0103 viziunea, misiunea \u0219i personalitatea companiei. M\u0103rci populare precum Google si Johnnie Walker \u00ee\u0219i schimb\u0103 periodic identitatea vizual\u0103.<\/p>\n

Procesul de rebranding poate afecta par\u021bial sau integral logo-ul dvs. Acest lucru depinde de \u00eentrebarea ini\u021bial\u0103: „De ce?” A\u0219adar, adun\u0103-\u021bi echipa \u0219i hot\u0103r\u0103\u0219te esen\u021ba mesajului t\u0103u care va inspira noul logo. Ce asocia\u021bii vrei s\u0103 inspire? Ai realizat mai multe draft-uri? Prin toate mijloacele, efectueaz\u0103 un test A \/ B cu clien\u021bii. S\u0103 nu \u00ee\u021bi fie team\u0103 s\u0103 solici\u021bi feedback<\/a> publicului t\u0103u \u021bint\u0103, chiar \u0219i pe canalele de social media.<\/p>\n

\"rebranding<\/p>\n

Cazul nostru<\/em>: De la bun \u00eenceput, am \u0219tiut c\u0103 dorim o schimbare par\u021bial\u0103 a logo-ului nostru. Numele r\u0103m\u00e2nea, dar fontul trebuia schimbat; culorile de asemenea. Am p\u0103strat paleta de culori (vopseaua noastra putea fi colorat\u0103 \u00een func\u021bie de gama de culori RAL), pentru c\u0103 ne-au oferit un avantaj competitiv, dar le-am f\u0103cut mai saturate. Am ad\u0103ugat o pat\u0103 de vopsea alb\u0103 pe litera O pentru a pune accentul pe produsul nostru principal \u2013 vopseaua alb\u0103 Escreo. La un nivel mai profund, cercul incomplet este asociat cu convingerea noastr\u0103 c\u0103 produsele Escreo transform\u0103 spa\u021biul din jurul nostru \u0219i creeaz\u0103 mai mult\u0103 dinamic\u0103.<\/p>\n

Concluzie<\/em>: C\u00e2nd vine vorba de design, opiniile vor fi \u00eentotdeauna subiective. Nu pierde prea mult timp g\u00e2ndindu-te la asta.<\/p>\n

Ce am \u00een\u021beles?<\/h2>\n

Rebranding-ul unei companii este un proces dificil, multilateral, pentru un \u2018\u2018juc\u0103tor\u2019\u2019 t\u00e2n\u0103r care trebuie s\u0103 fac\u0103 fa\u021b\u0103 unei mul\u021bimi de provoc\u0103ri. Nu exist\u0103 un moment perfect pentru rebranding. Nu exist\u0103 un set predeterminat de competen\u021be \u0219i cuno\u0219tin\u021be pe care s\u0103-l ai ca s\u0103-\u021bi po\u021bi u\u0219ura misiunea. Niciodat\u0103 nu vei fi complet preg\u0103tit. Cu toate acestea, cred c\u0103 dep\u0103\u0219irea provoc\u0103rilor necunoscute \u0219i convingerea c\u0103 aceast\u0103 c\u0103l\u0103torie este mai important\u0103 dec\u00e2t destina\u021bia \u00een sine, contribuie la o cre\u0219tere mai durabil\u0103 a unei companii.<\/p>\n

Discu\u021biile despre identitatea brandului \u00a0nu sunt niciodat\u0103 redundante sau \u00een zadar. Acestea \u00ee\u021bi motiveaz\u0103 echipa \u0219i o conduce la o rezolvare mai rapid\u0103 a conflictelor. Acestea restr\u00e2ng ideea de baz\u0103 \u0219i viziunea unei companii. Dac\u0103 ideea de baz\u0103 \u0219i viziuniea nu mai corespund direc\u021biei \u0219i ritmului dezvolt\u0103rii afacerii, rebranding-ul nu este doar recomandat, ci cu aev\u0103rat necesar.<\/p>\n

Aminte\u0219te-\u021bi, procesul de rebranding nu are impact doar asupra companiei tale, ci \u0219i asupra modului t\u0103u de g\u00e2ndire. \t<\/p>\n","protected":false},"excerpt":{"rendered":"

  \u201eNu po\u0163i intra de dou\u0103 ori \u00een acela\u015fi r\u00e2u, pentru c\u0103 noi ape curg mereu la vale. \u201d \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Heraclit Un \u201ede ce\u201d \u00eent\u00e2rziat, venit la momentul potrivit. Campania de rembranding a unei companii este un proces lung \u0219i obositor, care necesit\u0103 mult timp, bani \u0219i nu numai. Este o decizie greu de luat. […]<\/p>\n","protected":false},"author":8,"featured_media":5414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[404],"tags":[564],"class_list":["post-3821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-office-life-ro","tag-marketing"],"acf":[],"yoast_head":"\nCampania de rebranding Escreo \u2013 Cum \u0219i de ce? - ESCREO<\/title>\n<meta name=\"description\" content=\"Afl\u0103 cum a decurs procesul de rebranding al companiei Escreo \u0219i care sunt avantajele unei astfel de campanii. Imaginea brandului t\u0103u conteaz\u0103!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campania de rebranding Escreo \u2013 Cum \u0219i de ce? - ESCREO\" \/>\n<meta property=\"og:description\" content=\"Afl\u0103 cum a decurs procesul de rebranding al companiei Escreo \u0219i care sunt avantajele unei astfel de campanii. Imaginea brandului t\u0103u conteaz\u0103!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/\" \/>\n<meta property=\"og:site_name\" content=\"ESCREO\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-14T09:44:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/escreo.com\/wp-content\/uploads\/2018\/09\/escreo-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"733\" \/>\n\t<meta property=\"og:image:height\" content=\"752\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ESCREO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"ESCREO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/blog\\\/campania-de-rebranding-escreo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/blog\\\/campania-de-rebranding-escreo\\\/\"},\"author\":{\"name\":\"ESCREO\",\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/#\\\/schema\\\/person\\\/92b1812539b6595eae19610824c959dc\"},\"headline\":\"Campania de rebranding Escreo \u2013 Cum \u0219i de ce?\",\"datePublished\":\"2018-09-14T09:44:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/blog\\\/campania-de-rebranding-escreo\\\/\"},\"wordCount\":1548,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/blog\\\/campania-de-rebranding-escreo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/escreo.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/escreo-1-1.jpg\",\"keywords\":[\"marketing\"],\"articleSection\":[\"Productivitate de birou\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/escreo.com\\\/ro\\\/blog\\\/campania-de-rebranding-escreo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/blog\\\/campania-de-rebranding-escreo\\\/\",\"url\":\"https:\\\/\\\/escreo.com\\\/ro\\\/blog\\\/campania-de-rebranding-escreo\\\/\",\"name\":\"Campania de rebranding Escreo \u2013 Cum \u0219i de ce? - ESCREO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/blog\\\/campania-de-rebranding-escreo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/blog\\\/campania-de-rebranding-escreo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/escreo.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/escreo-1-1.jpg\",\"datePublished\":\"2018-09-14T09:44:04+00:00\",\"description\":\"Afl\u0103 cum a decurs procesul de rebranding al companiei Escreo \u0219i care sunt avantajele unei astfel de campanii. Imaginea brandului t\u0103u conteaz\u0103!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/blog\\\/campania-de-rebranding-escreo\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/escreo.com\\\/ro\\\/blog\\\/campania-de-rebranding-escreo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/blog\\\/campania-de-rebranding-escreo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/escreo.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/escreo-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/escreo.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/escreo-1-1.jpg\",\"width\":733,\"height\":752,\"caption\":\"rebranding Escreo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/blog\\\/campania-de-rebranding-escreo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/escreo.com\\\/ro\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campania de rebranding Escreo \u2013 Cum \u0219i de ce?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/#website\",\"url\":\"https:\\\/\\\/escreo.com\\\/ro\\\/\",\"name\":\"ESCREO\",\"description\":\"ESCREO\",\"publisher\":{\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/escreo.com\\\/ro\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/#organization\",\"name\":\"ESCREO\",\"url\":\"https:\\\/\\\/escreo.com\\\/ro\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/escreo.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/escreo.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logo.png\",\"width\":1430,\"height\":285,\"caption\":\"ESCREO\"},\"image\":{\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/escreo.com\\\/ro\\\/#\\\/schema\\\/person\\\/92b1812539b6595eae19610824c959dc\",\"name\":\"ESCREO\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"ESCREO\"},\"url\":\"https:\\\/\\\/escreo.com\\\/ro\\\/blog\\\/author\\\/escreo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campania de rebranding Escreo \u2013 Cum \u0219i de ce? - ESCREO","description":"Afl\u0103 cum a decurs procesul de rebranding al companiei Escreo \u0219i care sunt avantajele unei astfel de campanii. Imaginea brandului t\u0103u conteaz\u0103!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/","og_locale":"ro_RO","og_type":"article","og_title":"Campania de rebranding Escreo \u2013 Cum \u0219i de ce? - ESCREO","og_description":"Afl\u0103 cum a decurs procesul de rebranding al companiei Escreo \u0219i care sunt avantajele unei astfel de campanii. Imaginea brandului t\u0103u conteaz\u0103!","og_url":"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/","og_site_name":"ESCREO","article_published_time":"2018-09-14T09:44:04+00:00","og_image":[{"width":733,"height":752,"url":"https:\/\/escreo.com\/wp-content\/uploads\/2018\/09\/escreo-1-1.jpg","type":"image\/jpeg"}],"author":"ESCREO","twitter_card":"summary_large_image","twitter_misc":{"Scris de":"ESCREO","Timp estimat pentru citire":"8 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/#article","isPartOf":{"@id":"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/"},"author":{"name":"ESCREO","@id":"https:\/\/escreo.com\/ro\/#\/schema\/person\/92b1812539b6595eae19610824c959dc"},"headline":"Campania de rebranding Escreo \u2013 Cum \u0219i de ce?","datePublished":"2018-09-14T09:44:04+00:00","mainEntityOfPage":{"@id":"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/"},"wordCount":1548,"commentCount":0,"publisher":{"@id":"https:\/\/escreo.com\/ro\/#organization"},"image":{"@id":"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/#primaryimage"},"thumbnailUrl":"https:\/\/escreo.com\/wp-content\/uploads\/2018\/09\/escreo-1-1.jpg","keywords":["marketing"],"articleSection":["Productivitate de birou"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/","url":"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/","name":"Campania de rebranding Escreo \u2013 Cum \u0219i de ce? - ESCREO","isPartOf":{"@id":"https:\/\/escreo.com\/ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/#primaryimage"},"image":{"@id":"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/#primaryimage"},"thumbnailUrl":"https:\/\/escreo.com\/wp-content\/uploads\/2018\/09\/escreo-1-1.jpg","datePublished":"2018-09-14T09:44:04+00:00","description":"Afl\u0103 cum a decurs procesul de rebranding al companiei Escreo \u0219i care sunt avantajele unei astfel de campanii. Imaginea brandului t\u0103u conteaz\u0103!","breadcrumb":{"@id":"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/#primaryimage","url":"https:\/\/escreo.com\/wp-content\/uploads\/2018\/09\/escreo-1-1.jpg","contentUrl":"https:\/\/escreo.com\/wp-content\/uploads\/2018\/09\/escreo-1-1.jpg","width":733,"height":752,"caption":"rebranding Escreo"},{"@type":"BreadcrumbList","@id":"https:\/\/escreo.com\/ro\/blog\/campania-de-rebranding-escreo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/escreo.com\/ro\/home\/"},{"@type":"ListItem","position":2,"name":"Campania de rebranding Escreo \u2013 Cum \u0219i de ce?"}]},{"@type":"WebSite","@id":"https:\/\/escreo.com\/ro\/#website","url":"https:\/\/escreo.com\/ro\/","name":"ESCREO","description":"ESCREO","publisher":{"@id":"https:\/\/escreo.com\/ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/escreo.com\/ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/escreo.com\/ro\/#organization","name":"ESCREO","url":"https:\/\/escreo.com\/ro\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/escreo.com\/ro\/#\/schema\/logo\/image\/","url":"https:\/\/escreo.com\/wp-content\/uploads\/2023\/05\/logo.png","contentUrl":"https:\/\/escreo.com\/wp-content\/uploads\/2023\/05\/logo.png","width":1430,"height":285,"caption":"ESCREO"},"image":{"@id":"https:\/\/escreo.com\/ro\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/escreo.com\/ro\/#\/schema\/person\/92b1812539b6595eae19610824c959dc","name":"ESCREO","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"ESCREO"},"url":"https:\/\/escreo.com\/ro\/blog\/author\/escreo\/"}]}},"_links":{"self":[{"href":"https:\/\/escreo.com\/ro\/wp-json\/wp\/v2\/posts\/3821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/escreo.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/escreo.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/escreo.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/escreo.com\/ro\/wp-json\/wp\/v2\/comments?post=3821"}],"version-history":[{"count":0,"href":"https:\/\/escreo.com\/ro\/wp-json\/wp\/v2\/posts\/3821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/escreo.com\/ro\/wp-json\/wp\/v2\/media\/5414"}],"wp:attachment":[{"href":"https:\/\/escreo.com\/ro\/wp-json\/wp\/v2\/media?parent=3821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/escreo.com\/ro\/wp-json\/wp\/v2\/categories?post=3821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/escreo.com\/ro\/wp-json\/wp\/v2\/tags?post=3821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}