Writing on the wall… with copywriter Lindsey Kaufman

 

We continue with our favorite series ‘Writing on the wall…’, where we talk about the Escreo walls or rather about the people next to them. Today we’re interviewing Lindsey Kaufman, copywriter and freelancer. In her we found a like-minded creator that recognizes what office walls can bring to the table and their importance for productivity and creativity levels. Asking her for an interview seemed only natural.

 

1. How does one become a “writer of all things”?

I’m not actually a writer of all things per se, but I started as a copywriter in Advertising and then began to write articles, personal essays, and op-eds for magazines and newspapers.

 

2. Since you’re a freelancer, do you work better at home or from an office? 

It depends on the office! I work well at home because I have no distractions, aside from household chores that call to me. But I can usually stay focused. As a freelancer, you never know what kind of office structure you’ll end up in. Quite often, you’re getting a temporary desk or area to sit in (I once sat in a kitchen– true story) so it’s generally exposed and full of distractions which is the worst scenario for me.

 

3. How would you explain the open office trend?

Open spaces crammed full of a lot of people with a claim from management to “increase collaboration,” but really it’s just a way to get more people in less square footage which saves money and overhead for businesses.

 

Did open offices fool us?

Did we all jump into open offices too quickly?

 

4. Back in 2014 in an article, you wrote for The Washington Post, you stated that workplaces need more walls. With all the buzz words of creativity and productivity and the rise of open space co-workings nowadays, what do you think is the future of office spaces?

I actually think open spaces are where productivity goes to die. And creativity/collaboration has been around for centuries—some of the most brilliant campaigns from years past were created in traditional office environments. People were able to communicate just fine before. Now, you can’t escape interruptions which I think disturbs the creative process. Whenever I have to really put my head down and work, I have to leave the office or find a private room.

However, I don’t think it’s going anywhere. There’s no way companies are going to go back to the old way. Open space is the new normal. Luckily, it’s what the younger generation knows as normal, so perhaps they’ll be better at working in it than those of us who have had to adapt to the transition.

 

5. Is it important for members of a team to work in the same room? Why? 

I think there are times when members of a team need to work in the same room to ideate and collaborate on something. Then, there are times when we need our own space to process and think in a quiet, private way. Both are important to the process.

 

6. What are the words that you would write on our walls?

Creatives usually work in teams (copywriter/art director). When my partner and I are first attacking a problem, I think writing our initial thoughts and creative concepts on the wall would be an amazing way to track with our big ideas and build upon them.

 


And big they are, indeed. Just like Lindsey’s other work which you can find right here.

 

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